Brand Identity
Brand Identity Package
Comfort Depot, a Maryland based Heating and Cooling Company was interested in updating their Brand and Web site as well as franchising their model. Primarily a local HVAC installer, Comfort Depot presents an Online store with a simple interface that prices and books installations. A Brand Identity Package was designed and implemented based on a company decided color pallet.
Documentation
Pages below are pulled from the Brand Identity Guidelines Document.
Branded Vehicle Mockups
Ready to Apply Vinyl was chosen as an affordable solution on leased vehicles.
Digital, Print and Social Ad Strategy
Ad Treatment and Strategy were delivered that separated Comfort Depot’s service and crew from their competitors.
Logo and Logo Mark Design
Based on the shape of a HVAC heat pump unit, Comfort Depot feels professional and friendly.
Additional Brand Identity Pages
Pages included in the Brand Identity Guidelines include information for social ads, online promos, social marks, and web page treatments, and company uniforms and where to obtain them.
